Googie Horizon

Googie Horizon is part of artist Janine Eggert's research project “In Search of Googie” and showcases eight examples of Googie architecture photographed across Los Angeles. Arranged as a coherent skyline, these structures form a collective monument to a style that once stood for post-war optimism, mobility, and consumer culture. By bringing together scattered roadside icons into a single horizon, the work creates both an archive and a fiction: a cityscape that never existed yet embodies the promise of a futuristic everyday world. Often dismissed as kitsch, Googie fascinates precisely because of the tension between spectacle and banality, playfulness and pragmatism. The poster amplifies this duality, by presenting the signs as both relics and symbols: echoes of a vanished architectural language that nevertheless continues to shape the collective imagination. Situated within Janine Eggert's research, the work reflects on the question of how fragments of urban pop culture can be transformed into monuments of cultural memory, blurring the line between documentation and projection.

Janine Eggert studied Visual Arts at the University of Fine Arts Hamburg and at Ar.Co, Çentro de Arte & Comunicaçao Visual, Lisbon. As an artist, she navigates between different media forms such as sculpture, installation, printmaking and video. Since 2005 she has worked artistically both as an individual and as a duo together with Philipp Ricklefs. Eggert’s work has been exhibited internationally including in Zurich, New York, Miami, London and Valencia.

From October to December 2023 Janine Eggert was a Villa Aurora Fellow of the Berlin Senate Department for Culture and Social Cohesion.